FMCG

Segments under scope

We cover the following sub-sectors of FMCG in market research, analytics, and custom research services.

  • Home and Personal Care
  • Food and Beverages
  • F&B Ingredients
  • Food Processing Equipments
  • Agricultural produce

The Indian FMCG industry has witnessed tremendous growth in the past decade. The augment in the key market indicators are owing to the economic, environmental socio demographic and political changes in the country.

According to IBEF, the Indian food and grocery market is the world’s sixth largest, with retail contributing 70 per cent of the sales. It is projected to grow at the rate of 104 per cent, touching US$ 482 billion by 2020.The Indian food processing industry accounts for 32 per cent of the country’s total food market, 14 per cent of manufacturing GDP, 13 per cent of India’s exports and six per cent of total industrial investment. Indian food service industry is expected to reach US$ 78 billion by 2018.The Indian gourmet food market is currently valued at US$ 1.3 billion and is growing at a CAGR of 20 per cent. It is expected to cross US$ 2.8 billion by 2015.

The online food ordering business in India is in its nascent stage, but witnessing exponential growth. The organised food business in India is worth US$ 48 billion, of which food delivery is valued at US$ 15 billion. With online food delivery players like Food Panda, Zomato, Tiny Owl and Swiggy building scale through partnerships, the organised food business has a huge potential and a promising future.(Source: IBEF)

Market Assessment

  • Demand forecasting
  • Market Opportunity Analysis
  • Channel Optimization
  • Product /Concept Testing
  • Competitor Profiling
  • Trend Analysis

Consumer Analytics

  • Consumer Segmentation
  • Brand Tracking
  • Customer Satisfaction Measurement
  • Product Portfolio and SKU Optimization
  • Usage and Attitudes
  • Campaign Development
  • Channel Effectiveness
  • Social Insights
  • Claims/Promotion and Discount Analytics
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