Business Analytics


It is clearly the age of the consumer – and has been for some time now. As more consumers turn to digital channels, relationships with customers and prospects have become more virtual than physical. Understanding how to target today’s on-the-go consumers requires using more data and analytics than ever before.

We offer unequalled technical and analytical proficiency to satisfy the business growth concerns. Our analytical vertical helps the client track internal business performance, interpret the data to evaluate weakness and predict the business forecasts. We provide the client with critical information that aids in the development of powerful strategic business solutions.

We specialise in the following areas of consulting which helps the marketing team in building right strategies on the key issues of the organisation.

Merger and Acquisition support

Merger and Acquisition Support: The Indian industrial sectors have witnessed tremendous growth in the M&A deals across the stretches of verticals such as food and pharmaceuticals, retail sector, telecom, information technology, automotive and transportation, chemicals and metals. The sudden surge in the growth is owing to the factors such as favourable government policies, economic stability, capital inflow, surge in corporate investments, liberal and dynamic attitude of the Indian companies.

We are qualified professionals , having handled several M&A projects in the various domains and are well versed with the in-depth understanding on important factors and fundamental elements of the M&A process. We can offer the following services for M&A deals.

Statistical Models:

  • Linear and Nonlinear Models
  • Regression Models and Models with Classification Effects
  • Univariate and Multivariate Models
  • Fixed, Random, and Mixed Models
  • Generalized Linear Models
  • Latent Variable Models
  • Bayesian Model

Using the above statistical models we support in the following business decision scenarios classified under the type of industry.

Marketing Analytics

  • Campaign Analytics
  • Response Modeling
  • Customer Segmentation
  • Cross Sell / Up Sell
  • Customer Loyalty
  • Life Time Value Modeling
  • Churn and Retention Analysis
  • Customer Satisfaction
  • Channel Optimization Analytics
  • Customer Offer Optimization
  • Win Back Propensity Modeling

Customer Analytics

  • Campaign Design & Tracking
  • Customer Segmentation
  • Life Time Value Modeling
  • Propensity Modeling
  • Customer Churn Analytics
  • Customer Loyalty Analytics
  • Customer Satisfaction Analysis
  • Spend Optimization Analytics
  • Retention Prediction scorecards
  • Churn prediction modeling
  • Market Basket Analysis
  • Cross sell- Up sell
  • New/Inline product Forecasts
  • Cross Channel Effectiveness
  • Demand & Sales Forecasts
  • Daily Summaries
  • MIS & Dashboards

Supply Chain Analytics

  • Demand Forecasting and Planning
  • Inventory and Order Management
  • Sourcing Analytics
  • Stock Replenishment Analytics
  • Logistics & Transportation Analytics
  • Freight Service Optimizations
  • Vehicle Routing Optimization
  • Budget Optimization

Risk Analytics

  • Application Fraud Analytics
  • Bad Debt Scorecards
  • Collection & Recovery Analytics
  • Credit Scoring & Risk Analytics
  • Risk Modeling
  • Sensitivity/What-if Analysis
  • Portfolio Valuation Analysis
  • Pre-Payment/Foreclosure Analysis
  • Risk based Pricing Analysis
  • Stress testing Analysis
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